Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, today announced that Aptean now will offer Experian Data Quality address and email verification to its Onyx CRM customers. The integration will enable users to check the accuracy of their incoming customer contact data in real time, allowing them to improve marketing communications and operational efficiency and better maintain a single customer view.

Experian Data Quality validation integrates directly into the Onyx CRM platform. Each time contact information is entered, the software instantly validates the information to ensure the details are complete, accurate and deliverable. If an inaccuracy exists, the tools automatically will correct the error or prompt the user to find missing information.

“In today’s data-driven business culture, organizations need accurate and accessible data for an ever-growing list of business practices,” said Thomas Schutz, senior vice president and general manager for Experian Data Quality. “We are excited to work with Aptean to bring leading data quality tools to their customer base to improve operations as well as consumer insight and analytics.”

On average, U.S. organizations believe a quarter of the information contained within their database is inaccurate, according to a recent Experian Data Quality study. Experian Data Quality address and email validation ensures cleaner data for core pieces of contact information that affect marketing message delivery, tax calculation, customer intelligence, product shipment and much more.

About Aptean
Aptean helps businesses profit, innovate and grow where the work gets done — in the call center, on the floor of the factory, at the end of the assembly line. That’s where Aptean’s CRM, ERP and Supply Chain software applications enable nearly 5,000 customers to satisfy their customers, operate more efficiently and stay at the forefront of their industry. Aptean is where software WORKS.

For more information, visit http://www.aptean.com.

About Experian Data Quality
Experian Data Quality is a global leader in providing data quality software and services to organizations of all sizes. We help our clients to proactively manage the quality of their data through world-class validation, matching, enrichment and profiling capabilities. With flexible software-as-a-service and on-premise deployment models, Experian Data Quality software allows organizations around the world to truly connect with their customers by delivering intelligent interactions, every time.

Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian Data Quality has more than 13,500 clients worldwide in retail, finance, education, insurance, government, healthcare and other sectors. For more information, visit http://www.qas.com.

About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing. We help organizations from around the world intelligently interact with today’s dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits.

For more information, please visit http://www.experian.com/marketingservices.

About Experian
Experian® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2014, was US$4.8 billion. Experian employs approximately 16,000 people in 39 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.