Experian Data Quality, a part of Experian Marketing Services and a leading provider of contact data management software and services, today announced that it has launched a data quality grader app on Salesforce1 AppExchange, empowering businesses to connect with customers, partners and employees in a whole new way.

The powerful new application allows Salesforce users to quickly determine the quality of their Salesforce data. It will securely evaluate the health of contact records by verifying the accuracy of contact data.

“Data quality is the backbone of any data-driven operation,” said Thomas Schutz, senior vice president, general manager of Experian Data Quality. “As organizations look to better leverage data for business intelligence and consumer insight, it is extremely important that they understand the accuracy of their database. Our new app allows organizations to test the health of their customer data for free in one click.”

The app will provide organizations with a letter grade for their overall data quality score and a drill-down on specifics selected for analysis. Users then will be given recommendations for how to improve their data quality without having to export or import data out of Salesforce.

The Data Quality Grader App is immediately available for deployment on the AppExchange at http://www.appexchange.com.

About the Salesforce1 AppExchange
The Salesforce1 AppExchange is the world’s leading business apps marketplace. With more than 2,000 partner apps and 2 million customer installs it is the most comprehensive source of social and mobile cloud apps for business. The Salesforce1 Customer Platform is the new social, mobile and cloud customer platform for building next generation apps, powering Salesforce CRM, and more than 3 million custom apps built by customers and partners. Apps built on the Salesforce1 Platform can be easily distributed and marketed through AppExchange.

Salesforce, Salesforce1, AppExchange and others are among the trademarks of salesforce.com, inc.

About Experian Data Quality
Experian Data Quality is a global leader in providing data quality software and services to organizations of all sizes. We help our clients to proactively manage the quality of their data through world-class validation, matching, enrichment and profiling capabilities. With flexible software-as-a-service and on-premise deployment models, Experian Data Quality software allows organizations around the world to truly connect with their customers by delivering intelligent interactions, every time.

Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian Data Quality has more than 13,500 clients worldwide in retail, finance, education, insurance, government, healthcare and other sectors. For more information, visit http://www.edq.com.

About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insight and targeting, data quality and cross-channel marketing. We help organizations from around the world intelligently interact with today’s dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits.

For more information, please visit http://www.experian.com/marketingservices.

About Experian 
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2013, was US$4.7 billion. Experian employs approximately 17,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

Salesforce, AppExchange and others are trademarks of salesforce.com, inc.