As a business, being able to communicate with your customers is one of the key pillars of building their trust. With their trust comes better consumer relationships and more sales for your company. But what happens when your emails keep bouncing or are being sent to the wrong people? This can lead to losing customers and being labeled an unreputable email sender.
Here are six ways email verification can help your business thrive:
What is email verification?
Email is a form of electronic mail though which businesses can get in contact with customers. Typically, these emails can come in the form of:
- Marketing campaigns
- Conformation of purchase
- Customer service help
To be able to reach your customer, is it important to make sure the email data you have on your customers is accurate. Email verification is the practice of making sure an email is real, trustworthy, and accurate. An email verification software validates your email data to ensure that you are sending emails to the live inboxes, connecting your with your customers and improving your customer-brand relationship.
There are 2 types of email verification. Batch email verification is tool with which you can have entire email lists checked for:
- Spelling errors
- Invalid addresses
- Spam traps
The second type is real-time verification. This is a tool that can be integrated into your website or platform. When a customer enters their email address, the tool will verify the email based on the qualifications above. Both of these methods can help your business save time, money, and customer relationships.
Eliminate bounces and ensures the authenticity of your recipients
With all the information customers are entering into your system these days, it’s easy for them to make a spelling mistake. In fact, our research tells us that 50 percent of data inaccuracies are due to human error.
If they happen to misspell their email address or domain name while entering their information, your business will send emails to the wrong address. If customers don’t receive emails, they expect to receive from your business, they can become frustrated and move on to your competitor. But, with an email verification tool, a customer’s email address will be validated in real time as soon as it is entered. So, if they make a typo, the email verification tool will let them know so they can fix it.
Increase engagement rates
With a large ROI of $28.50, email marketing is an important way to communicate with customers and build a consumer base. So, when your emails are not reaching the intended customers, you are losing opportunities to make sales.1
With an email verification software, you can ensure that your email campaigns are reaching the right inboxes—and, in turn, the right people who have the potential to become loyal customers. When reach the intended person, you increase your chances of making a sale and improving your ROI.
Reduce spam rate and potential blacklisting
When customers enter mistyped or incorrect emails to your system, your company will send emails to inactive inboxes or the wrong person. If this happens too often, you could be placed on a list of unreputable senders and you may be blocked from sending emails. Stay away from this at all costs.
With email marketing being such an important channel for reaching customers, it is essential for businesses to ensure that this doesn’t happen. An email verification tool can help with this by identifying:
- Fake emails
- Typos in domain names
- Incorrect formats
With these errors fixed, your business will send emails to the correct inboxes and remain a credible sender to communicate with consumers effectively.
Avoid spam and risk emails
Email providers will sometimes create fake email addresses, called spam traps, to catch companies sending emails without permission. If these spam traps happen to end up on public email lists, they may end up on your email list as well. This can cause your IP address to be declined, which will then prevent your emails from sending.
With an email validation tool, you can catch these spam traps on your email list and have them removed. This will ensure your email deliverability is consistent, so your business remains reliable to consumers.
Avoid fraudulent accounts
Email verification can help your system avoid fraudulent accounts. People often create multiple fake accounts to:
- Get free trials
- Spam your platform
- Pose as someone else
To combat this, an email verification system can recognize fake accounts and prevent fraud. This will allow your customers to stay safe and have a good experience with your platform.
Keeps data clean
In general, an email validation tool can help keep your email data accurate. It can detect user errors, such as typos in the domain name. Mistakes like this can cause your companies emails to be bounced back and can reduce your company’s reliability. With an email validation tool, you will be able to recognize these errors and fix them to keep your email data clean and up to date. With reliable email delivery, customers will be able to build a relationship with your company based on trust.
Learn now how email verification can clean your email data and help you reach your customers.
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Sources:
1Bozeman, R. (2019, July 25). Direct Mail vs Email - Optimize Both Through The Customer Journey. Postalytics. https://www.postalytics.com/blog/direct-mail-vs-email/
