Data sits at the heart of our business; a concept that epitomizes our work at Experian. These days, data integrity is of upmost importance for businesses, especially for Experian, and our intention is to stay in lockstep with an evolving market while continuously providing a foundation of trusted insights.
Recent Experian research shows that 87% of respondents believe that high quality data plays a critical role in responding to market pressures. These market pressures include technology advancements, increased costs, skill shortages, supply chain issues, and shifting consumer expectations; all of which can serve as major pain points for any industry if not responded to properly. We understand organizations’ dependencies on their most valued data asset as quality insights help strategic responses in a fast-paced environment.
That same research study finds over three quarters of leaders say that data quality automation will be important to their organization moving forward. Data quality has been a nascent discipline for many years, but the promise of automation means that organizations will be able to better understand and take control of their data with more powerful technology.
Recently, Gartner released the 2024 Magic Quadrant for Augmented Data Quality Solutions. The report provides an overview of players in the space, and the key capabilities organizations need in their tool portfolios to address data quality’s increasing importance and urgency.
Experian is excited to announce that we have been placed as a Challenger once again. We continue to invest in the growth of our products and, in turn, the growth of our customers.
At Experian, we are focused on developing new products and features to aid our client’s data strategy; we are growing our investment in metadata and data governance through our recent acquisition of IntoZetta; and we are continuously evaluating the ease-of-use and visualization of our products for a better user experience across a wide range of roles. We believe trusted information facilitates better and faster responses to changing consumer needs, and that’s why we empower our clients to keep data quality at the core of their business.
The tides are surging and the market is evolving faster than ever. We are proud to power our clients’ data strategies and to be named a Challenger once again in the 2024 Gartner’s Magic Quadrant for Augmented Data Quality Solutions.
