How Experian helps businesses master data management

In today’s economy, data fuels every strategic decision.  Poor data quality can lead to costly mistakes, inefficient operations, and missed opportunities — which can be a liability.

Experian empowers you to trust your data at every stage. We help businesses manage, cleanse, and connect their information with confidence. The result? Smarter decisions, stronger customer experiences, and measurable growth.

Here’s what makes Experian different.

1. We know data

Experian is a trusted leader in data quality, analytics, and decision intelligence. For years, leading organizations have relied on Experian to help them turn raw data into meaningful insights that drive smarter decisions and stronger customer relationships.  

Our approach is built on a deep understanding of how data flows through your business today and into the future — from customer onboarding and marketing to compliance and analytics.  

2. We simplify complexity

Data lives in many places — from customer relationship management (CRM) to marketing tools and internal databases. Experian’s suite of data management solutions brings all of this information together.

Whether it’s:  

• Cleansing to remove inaccuracies
• Matching to eliminate duplicates
• Profiling to understand data quality
• Enriching to add valuable insights 

Aperture Data Studio – Experian’s unified data quality solution – curates accurate customer data views into a single platform for data management. 

3. We deliver accuracy

Our data management solutions are built on powerful technology, proven methodologies, and high-quality reference data that work together to keep your information complete and dependable.

Through advanced validation, enrichment, and continuous monitoring, Experian helps organizations maintain data they can trust — to drive improved customer experiences and smarter business decisions. 

4. We scale with you

Whether you’re managing millions of customer records or integrating data across multiple systems, Experian provides the flexibility and performance needed to keep information accurate and accessible at scale.  

Our cloud-based platforms and powerful API integrations make implementation seamless, so teams can focus on driving outcomes — not maintaining systems.  

5. We drive results

Take IKEA as a concrete example. By using Experian’s real-time address validation and enrichment solutions, IKEA increased their match rate from 83% (with a competitor) to 95%, enabling better segmentation and more effective marketing. 

That uplift translated into more confident targeting, improved campaign ROI, and a better customer experience. This is the kind of result we aim for with every engagement—across retail, finance, healthcare, and beyond. 

Your data journey starts here

Data management isn’t a one-time project — it’s an ongoing journey. Experian is more than a solution provider; we’re a long-term partner in your success. With dedicated support, expert consultation, and continuous innovation, Experian helps your organization evolve with data — not fall behind it.

The bottom line: Experian turns your data into a competitive advantage

In a world where data drives everything, Experian gives you the clarity and confidence to move forward. From data accuracy and enrichment to governance and compliance, Experian provides the tools and expertise you need to make data your most valuable asset.