Our latest study shows that 99% of companies are using email or plan to use it in the future. With the significant growth of the digital sphere, email has emerged as the go-to method of outreach to consumers. However, sending emails to invalid or inactive email addresses can lead to a high bounce rate, low deliverability, and a damaged sender reputation. To mitigate these issues, maintain a high-quality email list, and ensure successfully deployed customer communication, many businesses use email validation software to verify the accuracy and validity of their email database.
Email marketing is valuable to your business by creating new leads and fostering client loyalty, making it even more important that you take the necessary steps to ensure your messages reach the right people. Implementing an email verification service ultimately enables you to reach your audience and maximize your marketing and communication efforts.
Email validation can help your business:
• Increase open rates
• Improve email marketing return on investment
• Provide accurate analytic data
• Enhance sender reputation
In this blog post, we will discuss the key factors to consider when choosing an email validation software for your organization, providing you with the best practices to make an informed decision.
How to choose the best email validation software
Accuracy: Having a high accuracy rate ensures that all invalid emails are identified and removed from your database. Look for solutions that recognize correct email addresses and domain structures and check mailbox activity, perhaps against the major email provider databases.
While many companies will validate aspects of an email address, such as syntax or ensuring there is an "@" sign, Experian's solutions will verify that the email address is deliverable. When you know that an email is deliverable, you are confident that your essential communications reach your intended recipients.
Speed: In this digital era, customers expect responses to their inquiries and order confirmations almost instantly. So, the ability to validate emails quickly is crucial in avoiding delays in email campaigns and communications. This helps to enhance both the customer experience and operational efficiency by enabling you to promptly answer inquiries and guarantee that you are providing effective support to active customers.
Experian's hosted email verification solution provides real-time validation at the point of collection. Once entered into the form, our tool automatically sends a silent ping to make sure the email is live, active, and receiving emails. Whether you implement the software on your web forms, at the point of sale, or in a call center environment, Experian will help you catch mistyped email addresses and prompt customers to make corrections while they're still engaged, saving time and mitigating errors. Not only is our solution fast, but it will also help your business improve email performance with minimal effort.
Ease of use: When you're looking to add a new tool to your tech stack, it's vital to look for something user-friendly, easy to navigate, and seamless to integrate into your current systems without disrupting the user. Moreover, a user-friendly tool will help individuals who are not accustomed to complex software to adopt the tool easily into their day-to-day.
Experian's email verification solution features flexible deployment methods to suit any technical environment. The tool also offers quick and seamless correction of potential typos and formatting issues to ensure you collect deliverable email addresses and receive easy-to-understand, actionable response codes. Our solution gives our clients confidence that their messages are successfully deployed, and customer orders are properly fulfilled.
Customer support: Choose software that provides excellent customer support. Reliability, security, and quality of customer service should be at the top of your priority list when selecting an email validation software provider. This is a crucial first step in ensuring your business and customers are protected by staying in compliance with data regulations like GDPR.
At Experian, our data experts value excellent customer service above all else. Our knowledgeable team is always available to answer general or technical support inquiries. Additionally, you can rest assured that our solutions offer top security measures backed by Experian, a global data privacy and security leader.
Consumers have a large digital footprint, and it's common for someone to have multiple email addresses. Pair that with the fast pace of today's environment, and it's normal for people to mistype their contact information while filling out a form. In fact, research shows 50% of data inaccuracies are due to human error. Sending emails to legitimate and active inboxes is essential for organizations to preserve sender reputation, keep an email list of actionable contacts, and stay off blacklists. Email verification can help you achieve this by enabling you to send emails to real addresses while improving your email deliverability with minimal effort.
While no easy feat, choosing the right email validation software is crucial to the success of your business strategy. In this blog, we highlighted the main features that make an excellent email verification tool. By considering these factors, you can choose the best solution for your business and improve your email campaign performance, deliverability, return on investment (ROI), and user engagement.
Experian's Email Verification solution helps improve your email list hygiene, enabling you to reach your customers better. Our solution offers multiple deployment methods so that you can be confident you're only collecting trusted email addresses in a way that makes sense for your organization, including:
• Real-time email verification - We can validate emails at the collection point as part of internal and external applications.
• Automated batch hygiene - Automatically cleanse large volumes of email addresses regularly.
• List validation - Email lists can be validated ad hoc depending on your need or preference.
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