In today’s world, the digital revolution has drastically transformed the way While prescreen campaigns may have leaned on methods such as direct mail to connect with audience members in the past, email has quickly evolved as the preferred method of communication – and for good reason. Since prescreen offers delivered via email can save your business substantial time and money, email initiatives have rapidly transformed into the preferred channel for marketing campaigns.
But before you begin your prescreen campaign, you need to ensure that you have your users’ proper email data on hand in order to ensure successful delivery. In this article, we’ll cover how email append can help you achieve this goal while highlighting its various benefits for prescreen initiatives.
What is email append?
One of the quickest and most efficient ways to reach consumers is via email. However, businesses don’t always have this vital piece of customer data on hand. Fortunately, this is where email append comes into play.
In a nutshell, email append refers to the method by which businesses enrich data, or their existing and known contact info, by appending an email to a consumer’s profile. Simply start with a name or postal address, and email append software will update your consumer database to reflect the most accurate email addresses utilized by your users..
5 reasons why email append is necessary for prescreen
Screening customers is a process that now necessitates speed and accuracy. While sending eye-catching envelopes with enticing offers straight to a prospective consumer’sprescreen emails now present as a more flexible and convenient way to connect with users.
While prescreen campaigns done via email may seem enticing, you’ll want to explore email append solutions and software before getting started—and here’s a look a 5 reasons why:
1. Reach a larger audience
It's crucial to get your prescreen offer in front of your intended audience both quickly and successfully. Fortunately, communication via email is a method that allows you to do just that. With email append, your business has the opportunity to reach a large audience in one of the quickest and most efficient ways possible.
How does it work? By leveraging matching logic to tie a consumer’s email address to their name, address, or other piece of existing data, you can expand your existing customer profile with the information necessary to reach them with ease.
2. Experience fast turnaround
When you click send on an email, users can anticipate your message reaching their inbox within a matter of seconds. Direct mail to your prospect’s front door is unfortunately not quite so fast. Enjoy the benefit of quicker responses to your prescreen offers by reaching your users inbox within seconds. By allowing them the option to reply via email as well, you remove the hassle and delays involved with physical mail.
3. Enhance customer satisfaction
When you reach out to a customer via mail with a prescreen offer, there’s an expectation that the user will have to respond via the same communication method. However, email is a hassle-free, accessible, and preferred channel used by consumers. Instead of purchasing stamps and waiting in long lines at the post office, they can easily respond to your offers with the click of a button. For your company, this means happier clients who are more likely to respond and engage with your offer.
4. Increase the accuracy of your data
When it comes to prescreen campaigns, accurate data plays a vital role in reaching your target audience both quickly and effectively. Email append helps provide your team with the right information necessary to connect with customers and drive response rates. By verifying each email in real-time, you’ll have the confidence necessary to know a client will receive your offer before hitting send.
5. Reduce overhead costs
Each piece of mail sent out to a prescreen prospect can cost several dollars when adding postage together with direct mail design and supplies. Since email is a free tool your business can leverage, it comes at virtually no cost. For your business, this means fast and convenient contact with potential clients without the added costs.
Experian makes prescreen campaigns easy
At Experian, you’re prepping your company’s prescreen campaigns or want to ensure you’re reaching clients with the correct data, we’re here to help. Our team of data quality experts can connect you with the tools and software necessary to get started.
