Why your business needs a Salesforce data integration

Ninety-one percent of businesses are improving their data quality, on some level, over the next 12 months, according to our most recent study. But, most businesses don’t want to deal with multiple vendors—they want a one-stop-shop for all of their data needs. Welcome: Data quality for Salesforce.

From CRM managers to marketing managers, Salesforce systems impact various parts of the business:

• Salesforce Lightning is an easy-to-use CRM platform.
• Salesforce Commerce Cloud is your eCommerce go-to.
• Salesforce Marketing Cloud is your automated marketing platform.

At the heart of this technology is data—trusted data that needs to be used for analysis and reporting, segmentation, customer outreach, and more. That’s why Experian has partnered with Salesforce to make sure that the contact information—email, phone, and address data—entering your CRM database, eCommerce platform, or marketing system is high quality and actionable from the get-go.

Learn more about our partnership

An Experian and Salesforce customer, Invisible Children, says “Experian Data Quality has proven to be an invaluable asset to our organization. They improve data quality, increase efficiency, reduce waste—easily my favorite Salesforce app. I can’t image working in Salesforce without them.”

5 reasons why you need a Salesforce data integration

Protect the integrity of your CRM and contact data
Inaccurate, fake, or harmful addresses, emails, and phone numbers should not be stored or used within Salesforce—otherwise the ramifications of this bad data will hinder the success of larger business initiatives. Automating data quality management accuracy will increase adherence to data standards and eliminate the potential for human error in data entry.

Maximize colleague and customer satisfaction
Contact data is essential to maintain strong relationships with customers. Poor contact data presents a roadblock in customer communication, which erodes the trust that employees have in your CRM system, and negatively impacts customers. Our solution protects business processes that rely on customer contact data for a seamless experience.

Recognize immediate return on investment
Deploy the certified solution directly from AppExchange in less than 30 minutes with default configurations and no coding required. Once deployed, the solution immediately improves the quality of the contact data being captured and maximizes the ROI from your CRM system.
Increase marketing accuracy

With accurate customer email data, users can reach customers with increased confidence their campaigns and sales messages will reach the right person at the right place in a timely manner—improving overall marketing performance.

Cut operational costs
Leveraging accurate contact data, like email, address, and phone, results in more efficient operations (with less time and money spent on correcting errors) because risk of bounced back emails, calls, returned mail are minimized.

Our 2021 Global data management report finds 95 percent of businesses have seen impacts related to poor data quality. These could range from wasted resources, damaged view of analytics and reporting, a negative impact to customer experience, and more.

With a Salesforce data integration, you’ll have the utmost confidence in the data that you and your team are capturing and leveraging—from online to your CRM to your marketing workflow.

Interested integrating contact data validation into your Salesforce system? Speak with a data quality expert today.

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