Data quality for fundraising

Successful fundraising depends on reliable donor data. When information is accurate, supporters feel valued, communications reach the right people, and organizations can operate more efficiently in support of their mission.

Donor data is often collected by staff and volunteers across multiple channels, making errors like misspellings, duplicates, and missing details common. These issues increase costs, limit engagement, and reduce future giving potential.

Experian Data Quality software helps prevent these challenges by verifying donor information in real time as it’s entered. This ensures cleaner data, fewer duplicates, and more effective outreach—so teams can spend less time fixing data and more time building meaningful donor relationships.

With Experian Data Quality, you can avoid:

• Inaccurate or incomplete donor records
• Duplicate entries that inflate outreach costs
• Returned mail and failed communications