Understanding data in the utilities sector

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What are the most common challenges in the utility industry?

**Having correct contact records (addresses, emails, phone numbers) is very important**

There is an incredible volume of data at hand and there are many different touch points within a utilities organization. With data being collected through many different sources, this makes inaccurate data and duplicate records a very real, and very messy, problem.

Complying with federal regulations

TCPA, yeah you know me. TCPA, or the Telephone Consumer Protection Act, protects the rights of recipients from telemarketing, automated messages, and otherwise. You need to ensure you’re adhering to TCPA regulations to avoid getting hit with penalties.

Understanding who your customers are

People leave digital traces at every part of the customer experience. Having these multiple touch points can make it difficult to reach existing or potential customers with the right messaging.

Data quality statistics for utilities

of utility companies have a desire to turn data into insight

of customer data is believed to be inaccurate

of utility companies have experienced email deliverability challenges in the past 12 months

of utility companies believe inaccurate data leads to a poor customer experience

How to combat common challenges in the utility industry?

Start improving the basics

Good data quality is essential in providing superior customer service, especially where budget and staff resources must be allocated efficiently. Start by validating your customer contact records. Get to that singular customer view, merge duplicate or similar records together, and improve the way you do business.

Monitor your data quality

The utilities sector requires significant investment in growing proper infrastructure because like many other government agencies, it is continually innovating to meet customer expectations. Utility firms often must combat obstacles like debt levels, changing grids, J.D. power ratings, and competition boasting lowered rates.