Skip to main content

Salesforce Integration

Seamlessly integrate Experian’s contact data validation tools into your
Salesforce solution.

View the product sheet Visit the AppExchange

As one of the leading customer relationship management (CRM) solutions on the market, Salesforce is a powerful tool to help your sales and marketing teams identify, analyze, and reach new customers. Knowing that customer contact data in Salesforce is accurate and up to date can help you feel more confident in the data-driven decisions you make. Solutions like Experian’s pre-built Salesforce integration make it easy to validate, cleanse, and manage your contact data in Salesforce.

As a Salesforce AppExchange Partner, our certified global data quality solution integrates seamlessly into Salesforce Sales Cloud and Service Cloud for both Classic and Lightning. The add-on makes sure that the email addresses, postal addresses, and phone numbers you collect in Salesforce are standardized and accurate.

Let’s take a closer look at how a pre-built data quality integration makes your customer contact data in Salesforce more reliable.

Salesforce integration API for data validation

Experian’s Salesforce integration is designed to help you clean existing contact records and capture accurate contact data from future customers. The solution helps you verify data like mailing addresses, email addresses, and phone numbers.

  •  Address Validation Auto-complete address searching helps cut down on the time it takes to enter an address while limiting the chance for human errors during data entry. The integration checks addresses in real-time to make sure they’re standardized and formatted correctly.
  • Email Validation As one of the most important points of contact for modern customers, you have to be sure your customer email addresses are correct. Make sure the business or customer email addresses you collect are valid using Experian’s Salesforce integration.
  • Phone Validation Phone data validation doesn’t just tell you if a phone number is correct. You also get details on the type of phone—such as mobile or landline—as well as information about the carrier and country of origin.

Address validation

Reduce the time taken to enter an address by up to 80%, thanks to auto-complete address searching.  

Email validation

Ensure the business or consumer email addresses you collect are valid and deliverable in real-time.   

Phone validation

Verify that landline or cell phone numbers are valid and exist with telecommunications providers.

Top features of Experian’s Salesforce integration

Salesforce helps your organization improve sales, marketing, and operational efficiencies. By adding data validation from Experian, you can increase the benefits of your Salesforce solution. Some of the features included in our Salesforce integration include:

  • Multiple modes of Salesforce data validation to verify the accuracy of addresses, email, and phone numbers
  • Advantages in data management: Salesforce improves sales, marketing, and operational efficiencies with clean, accurate data
  • Validates addresses to the suite or apartment level
  • Lightning and Classic compatible
  • Validation components for use in standard or custom forms 
  • Data verification status and timestamp provided 
  • Flexible licensing based on your data volumes 

Salesforce Partner

Experian is proud to be a Salesforce Partner—meaning we’re able to offer a pre-built Salesforce data API designed to work seamlessly with your solution. When you integrate with Experian, you get access to:

  • Global data covering 245 countries for address and 220 for phone 
  • Verification against official postal sources such as USPS 
  • Auto-complete search for postal addresses  
  • Sales Cloud, Service Cloud and Force.com compatibility  
  • Native Classic and Lightning compatibility 

Check out our Salesforce listing to learn more about integration features, tools, and implementation.

Key benefits of our Salesforce data quality integration

Not quite sure how using a data quality integration can improve your Salesforce solution? Check out some of these key benefits:

  • Seamless integration: Experian’s data quality solution for Salesforce was built for the platform. That means you get a seamless integration into your existing Salesforce solution. You won’t have to worry about writing custom code or troubleshooting unverified third-party applications. 
  • Easy to use: Learning a new technology or system can be complicated and time-consuming. We didn’t want new users to deal with that, so we designed our integrations to be user-friendly. Your team will appreciate being able to use the same Salesforce systems they’re used to while also making sure customer data is valid.
  • Keeps data accurate: Features like real-time validation help you keep customer data accurate from the start. When a customer enters their information, real-time validation checks the data before letting them continue. For example, if a customer makes a typo when entering their email address, Experian’s data validation API catches the mistake in real-time and asks the customer to fix it before they can submit the form.
  • Increases efficiency: Knowing your customer contact data is accurate from the start and is regularly being cleaned means less time spent finding and correcting errors. The Salesforce data integration helps your team access and analyze data faster, with fewer mistakes.

Want to learn more about Experian’s Salesforce data validation integration?

See how you can improve the quality of your Salesforce customer data by integrating Experian’s pre-built data validation tools. Our team of data quality experts can help answer your questions about data quality management and our Salesforce integration. Learn more by getting in touch with a data quality consultant and requesting a free trial today.

What our customers say

Experian Data Quality has proven to be an invaluable asset to our organization. They improve data quality, increase efficiency, reduce waste; easily my favorite Salesforce app. I can't imagine working in Salesforce without them.

Invisible children

Liz Allen Director, Customer Engagement, Invisible Children
 

Learn more about our Salesforce integrations