Reverse Phone Append

Most users now have a phone number tied to them—the majority of them being mobile numbers. Do you know how much the numbers tied to these devices are worth for your business? While a phone number can provide you with the means to reach a customer via a quick call or text, it can also unlock key data insights into your consumers, too.

Experian’s Reverse Phone Append (RPA) solution allows businesses to discover a person’s name and postal address information in real-time after entering a phone number into the system. With this additional set of data, it’s easier to connect who your clients are and how you can best reach them—bringing you one step closer to delivering a seamless experience.

Reverse phone append is an API solution that assists businesses in quickly identifying key consumer data with access to just a single identifier— a phone number. How does it work?

First, you use a phone number input via API, or a list of phone numbers in batch. Then, the service outputs a matched individual's name and address in real-time. As a bulk solution, we can also append back associated emails.

Now, with just a single, fractional identifier, you’re able to create a complete identity for a consumer. It’s that easy!

With RPA, businesses can attach a name and address to a consumer’s profile, making it simpler to connect with this user via multiple channels. For your business, this means the additional appended data makes it easier to communicate with your customers and achieve your company’s overarching marketing and operational goals.

With a more comprehensive consumer view. You’ll experience benefits including:

1. Greater customer satisfaction
   
   Providing consumers with an effortless experience is key to achieving your customer satisfaction goals. Our RPA solution reduces the number of keystrokes required of the consumer. When consumers interact with businesses that have their correct information on hand, they can rest assured that they’re less likely to run into issues associated with poor data quality later down the road, too.
   
   
2. Improved operational procedures
   
   In our most recent research, 8 out of 10 business leaders surveyed stated that investing in software to improve their data quality has resulted in a high ROI for their business. With our Reverse Phone Append solution, you can enhance your operational procedures and more efficiently free up employee time that would otherwise be spent on an avoidable problem–data quality issues. This is a win-win scenario that prevents consumers and employees from wasting their time addressing complications from incorrect or incomplete data.
   
   
3. Higher quality data
   
   Data is the key to digital success. Regardless of your company’s size, industry, or business plans, data quality should be top of mind for every decision your business makes. With RPA at play you can effectively minimize the risks caused by human error while expanding your consumers’ profiles to your best ability—achieving higher data maturity in the process.
   
   Expanding your database with enriched information is a necessity in today’s market. With our RPA solution, it’s easier to nail your business’s marketing and operational goals.

Each year, millions of people swap their phone carriers, change their phone numbers, legally change their name, and relocate. Experian’s Reverse Phone Append is a great way to grab up-to-date insights on a consumer when your current database is dated or incomplete.

Virtually any business will benefit from appending enriched consumer data to a personalized experience, regardless of their industry or size. Discover the benefits of ongoing data validity and a seamless customer experience with our RPA solution.