The CMO might be the CDO's best friend when it comes to data management

The chief data officer (CDO) and chief marketing officer (CMO) may seem to have entirely different business objectives - but that is certainly not the case. In many instances, there are often similarities in goals that can help build a mutually successful relationship between the two roles.

Today's CMO takes an ever-growing interest in using data to drive decisions, and the CDO helps to ensure that the data actually being used is clean, accurate, accessible, and compliant. The CMO, in turn, can act as a data evangelist, building support for data quality throughout the organization. It's a win-win. 

Read this white paper to learn:

• How the CMO and CDO can work together to improve overall data quality
• The ways in which CMOs can be data evangelists for CDOs
• Data insights the CMO can use for sophisticated business decisions