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Data experience research

The data-driven strategy behind business growth

Following the unpredictable challenges caused by the COVID-19 pandemic, today's organizations are now looking for ways to adapt to the new digital-first environment, improve their competitive edge, and find financial stability to secure their future.

Their answer: Become data-driven.

In response, Experian conducted a survey to look at data quality maturity trends in the United States to better understand the data journey organizations are taking to instill a data-driven culture. We break this research down into the following 3 key areas of focus that emphasize the significance of becoming data-driven:

1.)The new era of data quality maturity
2.) Making the data investment
3.) Tomorrow's data-driven business

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