Getting better business results from your CRM

Over 90 percent of companies now make use of a customer relationship management (CRM) system. These software solutions improve marketing, sales, and operations' ability to understand and make use of customer data. But that only works when you populate your CRM with good data.

When you don't know what you're working with, you turn your CRM from a powerhouse into a powerless tool. That's why we've worked to provide:

• Best practice recommendations for how to provide a solid data foundation for your CRM
• Five guidelines for overcoming CRM data quality challenges
• An in-depth look into how a poor CRM system impacts marketing, customer service, sales departments, and more