Mastering tomorrow’s markets: The data quality revolution

Experian conducted a survey that looks at the growth of data quality and how organizations across all industries are implementing strategies to respond to market changes and consumer preferences. We surveyed 500 people within organizations scattered across a myriad of industries to deep dive into the market advancements happening today, how data quality helps achieve success during times of change, and where companies are investing in their data.

In this whitepaper, you will learn:

How market disruptors are testing businesses

Why companies are investing in data for a better market response

The conditions of data quality today