Today, businesses are feeling the aftershock of the pandemic and recognizing the value of data as they strategize the future of their business. With digital acceleration and changing consumer behaviors, organizations strongly believe data impacts business growth and is critical to future financial and competitive stability. The secret: The data experience. Experian spoke with more than 500 business leaders about how improving the data experience impacts business growth, and in this report, we break down the new era of data quality maturity and what it means for your business.

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