What is the process to analyze my data?
There are four simple steps: Transfer the data to us through a secure system, we process the data using Experian's Aperture Data Studio™ platform, and we provide you the results in the report card. Aperture Data Studio is an industry-leading data quality platform that helps organizations identify data quality discrepancies. As part of the Data Quality Report Card, you'll get a:
- Data profiling summary
- Duplicate analysis
- Address data analysis
- Email data analysis
- Phone data analysis
Data profiling summary
Data profiling provides insights into the completeness, uniqueness, and formatting of data fields, while not attesting to the accuracy of data. Data profiling and discovery help organizations understand where there are opportunities to improve data sets and help to determine which actions can be taken.
Duplicate analysis
Utilizing a series of matching rules and fuzzy match logic, we can identify exact and partial matches across data sets. The duplicate analysis conducted on the data sets identifies exact matches, close, probable, possible, and unique relationships. Close, probable, possible matches may exist with familial relationships or arise when certain identifiers are exact, but others may be unique (same name, different address).
Address data analysis
Address information in the data set were checked against source of truth data sets, like the USPS, to determine if the formats are valid and if the addresses are deliverable. The Good full match category is ideal to ensure mail or packages reach their destination. Address validation can utilize parsing rules and work with available data provided on input to obtain a range of match codes. For example, if an apartment number is missing, there may be a multiple-match scenario.
Email data analysis
In the email validation analysis, we check your email list for typos and errors like missing punctuation or extra spaces, looking for spam traps, verifying domains can accept mail, and testing each email address with an undetectable message to help check if the email address works
Phone data analysis
We can search data from nearly 1,500 telecommunications providers in over 200 countries worldwide, runs your list of numbers through our provider database, checks if the number is active, and collects important information on the number—such as phone type, network status, and country of origin.
