Top channels to reach your customers

In our 2022 Global Data Management Research report, we surveyed business leaders across the globe on how data quality impacts customer experience and operational efficiency. Now more than ever, we find that organizations are laser-focused on knowing who their customers are and how to reach them through preferred channels.

Data quality plays a critical role in connecting and staying in touch with consumers across various channels. Our research uncovers the importance of getting back to basics with quality consumer contact data. 

Keep reading to learn more about the top channels organizations are using to reach their customers. 

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