It’s never too early to start gearing up for the holiday season. People are already dreaming of getting holiday emails from favorite brands or businesses with deals, promotions and gift ideas neatly wrapped inside. But you’re more worried about making sure that those messages get delivered without any hiccups. The cost of bad emails far outweighs the cost of preventing bad emails.
The number of emails being collected is on the rise; unfortunately, so are the inaccuracies. In the past year, almost 80 percent of companies have suffered from poor customer service, lost revenue and unnecessary costs as consequences of bad email addresses. And when the holiday shopping season is starting earlier and earlier every year, bad emails can cost you the big bucks.
Watch this webinar and learn how to avoid major email marketing challenges to keep your holiday campaigns running smoothly, fill your database with accurate emails you can use with confidence and ultimately, make the 2015 holiday season a lucrative one.
You’ll find out:
- The top email collection challenges faced by businesses today
- Ways to leverage email validation and deliverability techniques
- How real-time verification solutions are the best line of defense against a poor email database—no matter what season it is
