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Today, a team’s data experience has inevitably become synonymous with heightened performance levels, increased decision-making capabilities, and overall greater operational success. With the rise of the digital consumer experience and the uncertainty caused by the post-pandemic society on business initiatives, the data experience is increasingly becoming a top priority for leading organizations. Here’s what you need to know about data experience, why it matters, and the tools that will help you get started today.

Sometimes, you have to expect the unexpected in your business. But, are you set up to quickly notify your customers when stuff happens or something goes wrong? We have effective solutions for retailers, manufactures, financial services, healthcare providers, and businesses that store Personal Identifiable Information (PII). Click through to learn more about the power of reliable contact data and how it can help you reach your customers effectively and efficiently when things go off track. 

In the aftermath of the COVID-19 pandemic, many business leaders found themselves searching for answers and clarity in a complex business landscape. However, despite all that has changed in the business realm, one thing has remained consistent: data and the importance of adopting a data-driven approach. Our rich history of customer data quality and the comprehensive data assets of Experian enable businesses to gain a deeper understanding of their consumers, which is critical given behaviors and habits keep changing. Click through to learn more.

Due to its superior engagement capabilities and noteworthy ROI, it's no wonder text message marketing is capturing the attention of business leaders who are eager to stay ahead in today's competitive market. In this article, we'll take a closer look at what SMS marketing is and how you can leverage this form of marketing to achieve the most success.

Research studies show that the average form abandonment rate is nearly 68 percent¹—and online applications are no exception. Since applications are likely to be amongst the most troublesome forms on your site when it boils down to completion rates and conversions, we've put a list together of some of the best practices to help you get started. 

Accurate phone data play a pivotal role in reaching customers—but only when these numbers actually work. Fortunately, phone validation is a preventative solution that ensures customer data validity from the start. In this article, we’ll look at phone validation and what this service can do to increase your customer data accuracy, enhance your business's reputation, and strengthen your overarching daily operations.

While many businesses fixate on digital transformation, research shows that 70% fall short of expectations in this area because they focus too heavily on technology as the answer, and not enough on other key elements required to implement change. Digital transformation goes beyond technology, as AI and ML are now being used extensively to improve efficiency and performance.

Before you build your infrastructure, it's important to have the right processes and metrics in place to ensure the data used for AI/ML models are accurate and complete—so your decision-making is on point. Read on to learn more about the AI and ML-driven future and what you can do to stay ahead.

Enhancing your existing address database is just the first step in becoming a more data-driven business. You may possess a lengthy database full of customers' addresses, but how do you determine which addresses are valid and whether mail should be shipped to a given location? In this article, we delve into Delivery Point Validation and why this process is crucial for any business that markets to or serves their customers by mail.

We have officially launched our annual research report! This year, we discover how improving the data experience is key to achieving a data-driven culture—and how organizations see data maturity impacting business growth. Surveying over 500 business leaders across the U.S., our research uncovers just how crucial data quality is today and in the future. 

Keeping pace with your consumer data may seem challenging, especially when limited access to key information is one of your biggest obstacles. Fortunately, Experian's Reverse Phone Append helps you transform a single piece of data — a phone number — into a more complete customer profile. Click through to read more about RPA and how this solution can benefit your business today!