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4 Tips for Data Quality Maintenance

Ashly Arndt | May 8, 2024

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How better data relates to your day-to-day role

In the ever-increasing pace of today’s business environment, everyone is looking for ways to maximize the outcomes of their efforts and create more efficient processes. And more and more, organizations are looking to data to be the fuel that accelerates their business. According to our 2018 global data management benchmark report, 99 percent of businesses believe being data-driven gives their organization a competitive advantage. They believe that advantage includes better insight for decision making (57%), more efficient business practices (57%), and better customer relationships (56%). The thing is, though, that being data-driven only provides these benefits when the data driving the strategy is high-quality and accurate.

Data is the new bottomless brunch – and other thoughts from the 2018 MIT CDOIQ Symposium

Last week, I had the privilege of attending the 2018 MIT CDOIQ Symposium in Cambridge, Mass. The event brings together data practitioners and business leaders from a variety of sector to advance the professional development of Chief Data Officers. Throughout the three days of workshops and classroom-style lectures, attendees were treated to a rich agenda with topics ranging from regulation to artificial intelligence. While I wish I could have attended all of the sessions, I wanted to share some common themes from the workshops I did attend.

Records management security 'is essential'

Businesses need to do all they can to protect records management systems.

Examples show financial governance efforts

Keeping track of data is vital in finance. If information stores are left untended, unscrupulous people can take advantage of the system.

Poor data management security is 'endemic'

An expert has warned that organizations need to work harder to protect data management systems.

USPS hosts conference to discuss direct marketing strategies

The United Stated Postal Service recently held the 2012 USPS Sampling Innovation Symposium to gather direct marketing leaders from across the country and discuss their strategies for delivering products in a way that effectively reaches customers.

USPS encourages mailers to bridge the physical-digital divide

Businesses that use direct mail as part of an overarching multichannel marketing strategy may have a new means of linking their physical and digital advertising.

Email reputation 101

Have you ever launched an email campaign only to find out that most of your emails never even made it to the intended target due to soft or hard bounces? Have you ever spent a large amount of your budget on syndicated content and then come to find out that your target audience is from a database that was collected from tradeshows and POS systems where a consumer’s email is captured with no verification? How can you determine if those email addresses were correctly captured? Whether the information was wrong at point of capture, or became outdated, these issues ultimately contribute to your company’s email reputation.

Data quality important to call centers

Call center interactions are becoming more data-centric. Customers have come to expect a level of personalization and service regarding difficult issues that calls for collection and use of data.

How data quality can help improve the mobile experience

As mobile devices continue their rise to prominence, organizations in every industry are clamoring to find ways to optimize the mobile experience for their customers. At this point, a positive mobile experience has become virtually synonymous with a positive customer experience. Simply designing an app or making your website mobile responsive is a great place to start, but how do you continue to optimize the experience from there? A good mobile experience is all about making it as simple and frictionless as possible. And that’s where data quality can truly help.

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