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Good data quality is essential for business growth and profitability. In this article, we'll look at some specific ways in which good data quality can help.

In this article, we’ll delve into what email automation triggers encompass, the different types of triggers you can leverage within your marketing strategy, and tips to help ensure the success of future email campaigns.  

In this blog, we'll highlight what AVS (address validation service) is, how it works, and why it's beneficial for your business. 

Data duplication is when there are multiples of the same record within your database—causing a plethora of complications for a business. Luckily, machine learning is quickly helping to counteract this common data error. Learn how in our blog!

In this blog, we’ll discuss the power of data governance, how it enables data quality, and the tools you might consider for consistent, streamlined support. 

Data-driven decision-making is now a key component of today’s successful organizations.  However, decisions based on bad data can have consequences. Healthcare organizations run on tight budgets and lean resources and can benefit enormously from access to accurate data. It makes for greater efficiencies, improves patient outcomes, and helps avoid costly mistakes. Read the blog to learn more!

Data quality for grocery retailers is defined as having contact data that is accurate, relevant, and complete. In this blog, we'll outline how accurate and reliable data helps grocery retailers deliver a better customer experience, remain competitive, and reduce key operational costs. Read now to learn more!

Experian has been recognized as a top data quality vendor in the latest Data Quality Landscape from The Information Difference. Each year, the firm reviews the players in the space and how their technology and market strength are evolving against new market demands and trends.

In this article, we’ll outline some key steps to prepare your business for this profitable time of year while touching on the key role data validation will play in maximizing your success.

Whether you’re exploring innovative ways to expand your reach to new users or you’re simply looking for a few tips to brush up on existing email prospect campaigns, this article will cover everything you need to know about creating emails that will convert recipients into clients.