Experian Data Quality

While you may not give employee data too much thought, the accuracy of this data is a must-have for legal, payroll, taxes, and safety reasons. Capturing employee contact information is the easy part, but ensuring continued accuracy can be trickier than you think. Learn more about how address verification solutions and data management at large can help simplify the process.

We have officially launched our annual research report! This year, we discover how improving the data experience is key to achieving a data-driven culture—and how organizations see data maturity impacting business growth. Surveying over 500 business leaders across the U.S., our research uncovers just how crucial data quality is today and in the future. 

In our latest research, we discuss how data is progressively being seen as more of a strategic asset. So, it comes as no surprise that nine out of ten businesses are focused on improving data management resilience to at least some degree over the next year. Click through to learn more about key areas to think about when building a high-performance data management operation for your organization.

Accurate data is a cornerstone in facilitating the credit reporting process. Data furnishers and CRAs must comply with the Fair Credit Report Act (FCRA) to ensure this is done with accuracy and integrity. When this doesn’t happen, reputation and customer satisfaction are at risk.

To help ensure data accuracy and integrity, it is critical to implement effective internal controls within the data furnishing process. Here are our top six industry best practices:

For businesses, being able to contact customers is a large part of their success. Being able to communicate with consumers helps to build their trust and thus increase sales. But what happens when this communication takes too long or is never received by the customer? This can lead to a loss of revenue and reputation for your company. One large cause of this is inaccurate or missing CRM data.

When your emails keep bouncing or are being sent to the wrong people you can lose customers and be labeled an unreputable email sender. 

Here are six ways email verification can help your business thrive:

Experian has partnered with Salesforce to make sure that the contact information—email, phone, and address data—entering your CRM database, eCommerce platform, or marketing system is high quality and actionable from the get-go.

The average person receives around 605 e-mails and 16.8 piece of mail per week—many of these are from companies and businesses that use email and direct mail as channels of communication.¹ Driving marketing efforts through both channels can generate more leads, build relationships with consumers, and increase business sales. This success starts with the right data.

Trustworthy email and address data are essential to competitive email and direct mail marketing campaigns. Without it, there’s a chance you could be sending email or mail to invalid mailboxes, costing you unnecessary mailing fees, risking your status as a unreputable sender, and even impacting the customer experience.