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Shirley Zhao

Shirley Zhao is a Digital Marketing Specialist at Experian Data Quality. She spends her time researching and identifying ways to expand the company's digital reach. Shirley enjoys reading, Netflixing, and practicing Muay Thai in her free time.

Hook, line and sinker: How to avoid phishing attacks

Not to be confused with fishing, no. Phishing refers to the stealing of personal information like usernames, passwords and credit card details that can lead to identity theft.

Phishing attacks are serious business and they, unfortunately, continue to advance in sophistication. If you fall victim to phishing attacks and unknowingly relinquish sensitive information to a cybercriminal, you can place your financial data at risk.

From a phisherman’s perspective, no account is off limits. Don’t fall victim to their attacks—read on to find out the different types of phishing scams and learn tips to avoid them. 

5 companies with great email marketing campaigns

We understand that engaging, exciting or reconnecting with your subscribers is arguably one of the most frustrating and challenging jobs a marketer can have. That’s why we’ve compiled a list of five companies that did an awesome job with their email marketing campaigns and why they were so awesome.

Here’s what these companies did right:

  • They didn’t sound boring
  • They had catchy subject lines
  • They turned tried-and-true into why-have-I-tried-this
  • They included tantalizing, relevant offers inside

Let’s take a look:

5 key findings about the multi-screen movement

Retailers, take note: Another one of life’s constants, aside from the gift of taxes, is that we’re all consumers. The average American spends 45 minutes of each day shopping—whether on laptops, through tablets or using mobile devices.

In the U.S., people spend over seven hours each day looking at screens. We are consumed by a variety of screen-based devices: televisions, computers, smartphones, tablets and more.  This multi-screen, buyer-driven reality creates more chances for today’s retailers and marketers to connect with consumers than ever before. According to our recent Global Research Survey, retailers employ an average of 3.4 channels to connect with and collect data from consumers.

With the quickly changing digital marketing landscape come chances for retailers to innovate their marketing strategies. Here are five key findings about the multi-screen movement every retail marketer should consider to keep ahead of competition.

Avoid data monsters: 3 ways to prevent CRM problems

Customer Relationship Management (CRM) systems allow you to store all your customer and prospect data—think along the lines of contact data, account information and leads—in one location. That kind of localized, accessible data storage platform enables organizations to gain a simplified view of their customers, and if they use it to its fullest potential, also facilitates internal data organization processes, better customer service and a more personalized experience for your consumers.

But what happens when:

  • Your current data quality strategy doesn’t use data to its fullest potential?
  • The data you store in your CRM is compromised, either by human error or technical limitations?
  • You’re letting the data in your CRM just sit there?
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