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Experian named as a Challenger in the 2025 Gartner® Magic Quadrant™ for Augmented Data Quality Solutions

Ashly Arndt | April 23, 2025

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Highlights from our 2019 global data management research

Ninety-five percent of organizations see impacts in their organization from poor data quality. This statistic is just one of many findings that our annual 2019 Global data management research report unearthed.

Exploring the weaknesses of data analysis in education

All the hype indicates that education data is moving forward at a ferocious pace.

What You Need to Know About Confirmed Opt-In (COI), Mistyped Email Addresses, and Typotraps

There has been a lot of talk recently about Spamhaus' listing of several well-known brand retailers in their Spamhaus Block List (SBL). These listings are part of Spamhaus efforts to encourage email marketers to use a Confirmed Opt-In (COI) permission strategy. We would like to share what we know about their position, reactions from the email marketing community, and how this informs our own efforts to support marketers with data-collection best practices.

 

Disposable Email Addresses: What Are They and How Should Email Marketers Handle Them?

Over the past few months we have been diving in on the topic of “inactive” email addresses and how marketers might manage them to improve email marketing performance. Continuing on the path of understanding inactive email addresses, I thought it appropriate to tackle one of the lesser understood examples: disposable email addresses.

 

Balancing data quality with data simplicity

If companies have extremely complex processes for gathering data and turning into meaningful business results, it’s probably best for them to focus on eliminating extraneous steps.

Database activity monitoring used to observe employee behavior

Database management can sometimes be challenging.

Data entry important to quality control

Data quality issues are derived from a number of sources, including inaccurate entry processes and migrating information to a new storage environment.

Service level agreement important for data management in the cloud

The service level agreement is a vital contractual issue for firms using virtualized data management.

Twitter ad revenues to soar

Internet retailers will continue to spend more money on Twitter advertising, research suggests.

The benefits of data cleansing

Cleaning your house is always a good idea. I especially love to clean on rainy days, like the one we’re having in Boston today. It gives you the chance to get rid of and organize all that clutter. Taking the opportunity to enhance your space by getting rid of the junk and allowing the important details to shine will bring a sense of clarity. The same goes for your data! Every data set could use a little sprucing up. Rather than waiting for a rainy day, it’s even better to give your data a regular dose of cleansing. After cleaning up the data in your system, you are open to a whole new world of cost savings and enhanced customer experience.

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