Skip to main content

BLOG

 | Featured post

4 Tips for Data Quality Maintenance

Ashly Arndt | January 29, 2024

Read now

In email marketing, getting conversions is the ultimate goal

Companies should have higher aims than simply getting people to open an email.

Fine-tuning your strategy for a clean email marketing contact list

In email marketing, you need to send the right message to the right place.

Why your marketing database is your most powerful tool

There's a growing sentiment that your database is your best friend.

Event spotlight: Salesforce Connections 2019

At the Salesforce Connections 2019 conference, they emphasized user experience innovation and optimization throughout the entirety of the conference in direct and indirect ways. Read our major takeaways.

Event spotlight: The Summit on Government Performance and Innovation

On June 5th and 6th, I had the privilege of attending the 2019 Summit on Government Performance and Innovation in Minneapolis, Minnesota. It was a fantastic opportunity to meet local government employees and learn how they are leveraging data and technologies to build a more connected, innovative, and sustainable government.

Event spotlight: the 2019 DGIQ Conference

We at EDQ kicked off June by attending the Data Governance and Information Quality (DGIQ) Conference in sunny San Diego, California. Read what we took away from the event and see what trends the data experts are seeing and talking about!

Key elements to consider when cleaning up a CRM database

There are a few important CRM elements to look out for.

A recap of the 2019 Collibra Data Citizen Conference

The 2019 Collibra Data Citizen event was pulsing with excitement. It exceeded over 600 attendees and even required an extra day to fit in all the topics that the Collibra community wanted to address. The message of the event was clear: governance has a long-term future within organizations.

Insights from Data Summit 2019

This year’s #datasummit2019 in Boston was all about possibility of what is to come with AI and ML, of how companies can compete with next-level analytics, and of course how data access, control, and quality drive the success of these initiatives. Explore the takeaways and insights!

Data quality is important in the fight against marketing fraud

Data quality is an important driving force behind marketers’ technology use. If they aren’t able to use address management solutions to ensure that consumers’ mailing addresses, emails and phone numbers are recorded accurately, then they won’t be able to effectively measure the efficacy of their promotional efforts. They also won’t be able to prevent fraud.
RSS