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4 Tips for Data Quality Maintenance

Ashly Arndt | January 29, 2024

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National Mom and Pop Shop Day

Every year we take time to honor the small businesses owners of the world, those who are dedicated to providing services for their community and are not looking to become a giant franchise. This day is March 29th, National Mom and Pop Business Owners Day. 

Data usage is changing and management is evolving with it.

Last week, I had a chance to speak with colleague Mike Delgado regarding the changing world of data and data management. I recently managed a global research project for Experian Data Quality where we asked 1,400 people from eight countries about their data usage and data management practices. The results were a story of evolution and rapid change.

9 standout quotes from ‘Gain better customer insight via improved data quality’ webinar

Yesterday, we held the ‘Gain better customer insight via improved data quality’ webinar that reviewed our 2016 global data management benchmark report’s most important findings and conclusions. Erin Haselkorn, Analyst and Public Relations Manager and Basil Brown, Pandora PreSales – Technical Lead discussed the key takeaways

3 key takeaways from LeadsCon West 2016

Experian Data Quality recently revisited Las Vegas to attend one of the country’s largest and most intriguing conferences for direct marketing: LeadsCon West.

During this year’s LeadsCon West conference, when not discussing March Madness or the looming St. Patrick’s Day Vegas shenanigans, there were three emerging conversation topics that were brought up surrounding direct marketing campaigns and how to leverage data to make the most of prospect and customer information.

Sender reputations, credit scores, and a classic case of "Run it again"

I’m sorry sir, your card’s been declined.

What do you mean? Run it again.

Yes sir, I’ve already run this three times. It’s—it’s not going through.

That’s impossible. This is a Platinum card with a $50,000 limit. Let me use your phone, I’m calling my bank.

Awkward, isn’t it? As you may have guessed, Evan did not walk out of the store with his new Gucci loafers. Now what happened here?

To the Women of the World

This morning, a group of women in our office gathered together for a photo. But, as I looked around the room, I realized that this photo had a lot more to say than simply a picture of us in our kitchen up on the 19th floor. This photo holds women of all ages, backgrounds, interests, and job titles, all of whom work at a technology company. From software engineers to the VP of Global Product Marketing, these women are making careers for themselves in a field where, for women, that isn’t all too common. 

How to instantly improve your conversion rates

Sounds like a sales pitch, but it’s not. There is a guaranteed, simple way to improve your conversion rates (or whatever else you are measured on in the Marketing world). You can scan the web, read as many books, and invest in as many programs as you’d like, but the answer is a lot simpler than you think, and just like a magic trick, the answer is most often staring you in the face.

I have worked with countless marketing agencies, marketers from Fortune 500 companies, marketers from SMBs...you get the picture. They all face different hurdles and different struggles in accomplishing their daily objective—which is to say, improving conversion rates.  No matter the industry, the message, the budget, the database, they all share a common attribute—and that is the overall key to this “magic trick.”

A recap of our 'Improve your data usage in 2016' webinar

Every year we conduct a research study into data quality and data management trends. Yesterday we held a webinar to introduce our 2016 global data management benchmark report’s most important findings and conclusions. In case you missed our webinar highlights, we’ve included the three most important points that we touched upon, as well as a list of actions people can take to begin improving their data management initiatives now.

Today’s data landscape is virtually unrecognizable when compared to how it was 10 years ago. When you factor in the current pace of technological innovation, it’s not too farfetched to say that the next 10 years will see even more changes as to how organizations and individuals interact with and use data. The three topics we went over in our webinar were: Building customer relationships through better data, data quality challenges, and how data management is evolving.

Postcard from Port Elizabeth: Social immersion trip to Ubuntu Education Fund

I just returned from the trip of a lifetime! As cliché as it may be to make that claim, the week I spent in Port Elizabeth, South Africa really was. Different from what might come to mind when someone makes that statement, it was not a lavish, 5 star resort getaway—but it was one of the best weeks of my life by far and the trip was truly unique.

For the 2nd year in a row, Experian Data Quality has supported a partnership with the Ubuntu Education Fund located in the New Brighton township of Port Elizabeth, South Africa. As part of this partnership, employees have the opportunity to travel to Port Elizabeth on a social immersion trip to experience the work that is done by the non-governmental organization (NGO) and to further the relationship between Ubuntu and EDQ. I was fortunate to secure a spot on the trip along with 3 of my co-workers.

Manual vs. automated data validation

The debate between manual and automated data validation can go something like this:

Data stakeholder 1: “I would like to keep my data in-house and secure; I don’t know how I feel about paying a third-party to validate my database when I could do this myself.”

Data stakeholder 2: “Yes, I hear you, but how much of your team’s time and budget are you willing to dedicate to fixing something by hand when there’s technology that does it automatically?”

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