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Every year there is one day where advertisers get ready to empty their pockets and spend to get their brand and messaging in front of millions of users worldwide. With the guarantee of captivating the attentions of possibly the largest stationary audience at one time, advertisers are more willing than ever to spend through the roof to be front and center. This special day comes once a year, and is one of the few times commercials and advertising are paid attention to—looked forward to even—this day is Super Bowl Sunday.

Every year, Experian Data Quality conducts a global study around the trends in data quality and every year the data reinforces one common theme—that the management of data is becoming an increasingly fundamental focus for business to succeed and grow. This year, our 2016 global data management benchmark report shows no signs of deviating from that theme.

This year’s benchmark report shows that data quality and subsequent data management initiatives are reshaping the very ways in which businesses operate and structure themselves.

Ever feel like you’re spinning your wheels when it comes to implementing a successful (and sustainable) data governance program at your organization?

Don’t worry, you’re not alone.

Many companies repeatedly initiate data governance efforts because their first attempt fell flat or because it’s challenging to sustain the program and demonstrate value over time, particularly within a changing business and personnel environment.

Read on for practical tips to help you focus efforts and limited resources on overcoming common pitfalls and adopting proven best practices for long-term success.

When choosing which postal service to use for mailing or package delivery, you have plenty of options—but how do you know which one will best fit your needs? Here are some of the most frequently asked questions about the differences between deliverability and address verification for the United States Postal Service (USPS), FedEx, and the United Parcel Service (UPS). 

Experian Data Quality continues to show our strength in the data quality market. We were recently named a Strong Performer in the Forrester Research December 2015 report: The Forrester Wave™: Data Quality Solutions, Q4 2015.

I believe this further demonstrates that we are providing our customers with products and services that help them get the most out of their data through easy-to-implement and easy-to-use software tools that enable anyone in the organization to gain data insight.

“No man ever steps in the same river twice for it is not the same river and he is not the same man.” - Heraclitus

While writing this 35,000 feet in the air, I’m thinking back on this quote said during the opening keynote session on the first day of Email Insider Summit, and it couldn’t be more true. This was my first EIS event—hosted by Media Post, to whom I owe a thank-you for a wonderfully run event—and I had no idea what to expect. What I realized after the end of this three-day event is that those in the email industry are some of the closest-knit, snarkiest, and most passionate group of people who could work in an industry. I came out of this event with a lot more knowledge than when I came in.

Today is a proud day for everyone at Experian Data Quality. We were once again named a ‘Challenger’ in Gartner’s 2015 Magic Quadrant for Data Quality Tools. With the changing data landscape, we work continuously to find innovative ways to keep up with the pace of change. We do our best to listen to customer feedback and provide adaptive tools that can solve for a number of data management needs.

What is customer loyalty driven by? If you take a look at some of the companies today with the most successful loyalty programs, you would come to the conclusion that success in loyalty programs is the result of accurate data-driven insights.

Retailers focus on loyalty programs. Why? In an era when consumers have more control over their shopping experiences than ever before—with multiple digital channels and a 24/7 at-their-leisure shopping cycle—loyalty programs are an integral part of continuous engagement with, and being relevant to, the customer. They enable you to encourage and motivate your best consumers to keep purchasing your product or service.